Category Seasonal
Copper & Pine's summer slump needed something the paid channels could not buy. The Porch Sale turned the roastery's own block into a ten-day neighborhood event - tastings, a small market, a members-only evening - announced almost entirely through the email list and local social. It did $1.9M in ten days, signed up 1,800 new members at the door, and cost less than a month of the old promo calendar.
