Copper & Pine · Chicago, IL

Own brand, lifecycle and campaign planning for a specialty coffee company; $2.1M annual media, six direct reports. Launched The Slow Roast Club subscription (12,400 members in six months) and turned a summer slump into The Porch Sale, a ten-day event worth $1.9M.

Verra Home · Chicago, IL (hybrid)

Ran the rebrand (+47% branded search in two quarters), launched the First Light bedding line to a pre-built waitlist, and rebuilt the email program from six monthly blasts into a lifecycle engine carrying 31% of revenue (+212% email revenue in a year).

Fieldstone Outfitters · Chicago, IL

Planned seasonal campaigns for forty stores. The Weather Anything fall campaign lifted store traffic 31% year over year on a budget cut by more than a third, and ran for three seasons after handover.

Harvest Lane Foods · Chicago, IL

First job in marketing: regional product launches, in-store campaigns and coupon reconciliation for a grocery brand. Learned to check the number before admiring the creative.

Lakeshore University · Chicago, IL

Minor in statistics. Ran the student radio station's ad desk, which was the real education.

Meridian Institute

Signalcraft Academy

Lakeshore University Extension

Subscription launch for Copper & Pine: 12,400 members in six months against a 10,000 target, media paid back in month seven.

Email program rebuild at Verra Home: +212% email revenue in twelve months, now 31% of company revenue.

Positioning, identity, packaging and relaunch in two quarters: +47% branded search with no added media.

Ten-day event-led seasonal campaign: $1.9M in sales and 1,800 new members, mostly on email and string lights.

Midwest Marketing Awards, The Slow Roast Club

Lakefront Ad Club, The Porch Sale

Talk, Brand Camp Chicago

Talk, DTC Roundtable